Photo: Emerzy Corbin

Photo: Emerzy Corbin


The Creative FORCE behind SOBOYE

Samson Soboye is the Founder and Creative Director behind SOBOYE, a London based African Fashion & Lifestyle brand and Boutique.

Samson Soboye has over 20 years experience in the creative industries and is the, British Nigerian creative behind this successful brand that was established in 2002 in Shoreditch, a lively, artistic, vibrant, energetic area of east London.

Samson graduated from Central St. Martin’s School of Art in 1994 where he rapidly established himself as fashion stylist working initially with Lucinda Chambers at British Vogue, then worked as a Freelance Stylist for publications such as The Guardian, The Times, ES magazine

In 1999 Samson developed his love of Textiles & Interiors by starting his own label: Samson Soboye Home Couture. Here he created elegant hand made cushions and throws using faux furs, unusual hides, Mongolian Lamb, butter soft suede’s and leathers creating a trend for ‘touchy, feely’ luxurious interiors which were widely acclaimed by the style press with editorials regularly featured in Luxury Lifestyle magazines such as: The World of Interiors, Elle Decoration, House & Garden, Wallpaper and Living Etc. 

In 2015 Samson was appointed Head Stylist for African Fashion Week London(AFWL) a post he continues to hold as well as showcasing his Men’s & Womenswear.


For me a life is not fully lived if it is not lived in full colour
— Samson Soboye